The idea for this campaign was to give to separate the casuals from the die-hard Bandai Namco fans.
We created a social campaign where fans could win the easter eggs they spot in our campaign video.
Each item was designed based on a Bandai Namco video game franchise.
All fans had to do was be the first to spot them and they could take home limited edition merch!

2017 — Frogtown, Los Angeles